Has studied Semiotics in the Tartu University. He graduated with a BA in 2001, specializing in film semiotics. Since then has been working for different advertising agencies and now filling a position of the head of international relations in the Estonian Film Foundation. He has been a regular contributor to all the bigger press publications, newspapers and magazines, writing about film, music and pop culture in general, helped with translation and promotion work for Estonian films and film events. Founder and organizer of DocPoint Tallinn - an Estonian branch of the renowned Helsinki documentary festival DocPoint.