Snejana Stoycheva was born in 1957 in Bulgaria. For seventeen years she worked as manager in Advertising and PR agency. During this period she also was the author and producer of several radio and TV shows on social issues and culture. In 2005, she founded the Vaya Production House and since then her major focus has been on film production. She produced the following films:
2005 - Only You Soldier Of Glory (documentary, 2x27min); 2006 - Armed with Mercy (documentary, 54min); 2007 - Kadrie (documentary).