Elina Kewitz graduated from the University of Siegen in Germany in 2004 with a degree in media planning, consulting and development. She gained her first professional experience as a PR consultant and artists' manager. She spent almost seven years working as an International Sales Manager for documentary and factual content with united docs GmbH, the distribution subsidiary of Germany’s public broadcaster ARD and its regional channels. Elina Kewitz founded her own independent company in 2012 and since then has been managing director of NEW DOCS – a Cologne-based world sales of international documentary films. She is a regular lecturer at the Documentary Campus Masterclass, Masterclass Non-Fiction at ifs Filmschule and at the Mediengründerzentrum NRW.